CPG Retail Execution Verification
Your promotion is live. Did it execute?
Request a Campaign Verification PilotEvery CPG brand faces the same challenge: you invest in a trade promotion, your retail partner confirms execution, and your field reps visit a fraction of the stores during the campaign window.
Confirmation is self-reported. Field rep coverage is incomplete. Execution gaps are invisible until the promotion ends and the numbers come in — too late to fix.
Signal Retail closes the gap. Our field auditors visit your retail locations during the campaign window, document what they find, and deliver a store-level execution report with photo evidence within 10 business days.
- Endcap presence: Is the display in place? Is it the correct product? Is it complete?
- Promotional signage: Is the signage present? Correct message? Correct pricing?
- Featured product in-stock: Is the featured product available and in its designated location?
- Shelf positioning: Is the product in the correct section at the correct position?
- Promotional price accuracy: Is the promotional price showing correctly in the store?
- Compliance score: Compliant / Partially Compliant / Non-Compliant per location
Photo evidence included per store. Campaign report includes regional breakdown, compliance rate by geography, and out-of-stock flag log.
| Store Count | Per-Store Rate | Total |
|---|---|---|
| 50 stores | $140/store | $7,000 |
| 100 stores | $125/store | $12,500 |
| 250 stores | $110/store | $27,500 |
| 500 stores | $95/store | $47,500 |
| 1,000 stores | $85/store | $85,000 |
| 2,500 stores | $72/store | $180,000 |
| 5,000 stores | $62/store | $310,000 |
Custom pricing available for multi-campaign annual retainers.
Trade Marketing Managers
Verify that the trade promotion budget is executing correctly before the campaign window closes.
National Account Managers
Provide retail partners with independent third-party verification of execution — and document the gaps that were not self-reported.
Brand Managers
Understand which markets executed your promotion correctly and which did not, with photo evidence.
Category Managers
Verify that shelf resets executed to plan and that competitive adjacencies are correct across markets.