Reporting and Dashboards

The intelligence layer between your store network and your executive team.

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Individual Store Reports

01

Cover Page

Store name, visit date, auditor tier, QA review notation.

02

Overall Store Score

0–100 composite score with rating band: Excellent / Good / Adequate / Below Standard / Critical.

03

Severity Summary

Count of Critical, High, Medium, Low, and Informational findings.

04

Executive Summary

150–250 words summarizing the customer experience, top findings, and recommended priorities — written for a non-technical executive audience.

05

Category Scores

Eight weighted categories: First Impression, Cleanliness, Department Condition, Signage/Pricing, Associate Availability, Checkout, Facility, Brand Impression.

06

Issue Log

Every finding with description, severity tag, location in store, and photo reference.

07

Customer Journey Timeline

Chronological narrative of what a customer experienced from parking lot entry to receipt.

08

Photo Evidence Appendix

All photos referenced in the report, organized by finding.

Aggregate Dashboards

  • Store Score Ranking: All visited stores ranked by composite score
  • Category Performance Heat Map: All stores, all eight categories — color-coded to show where the network is strong and where it struggles
  • Top Issues by Frequency: Which findings appeared across 5+ stores? 10+ stores? These are systemic
  • Critical and High Finding Log: All Critical and High findings across the program, grouped by category and store
  • Trend Analysis (Ongoing Programs): Month-over-month score change per store and per category
  • Regional Comparison (Multi-Market Programs): Side-by-side market performance comparison

Individual store reports are delivered within 48–72 hours of each completed visit. Aggregate dashboards are delivered within 5 business days of the final visit in a program window.

All reports are delivered as professionally formatted PDFs via secure email delivery. Enterprise clients can request reporting in alternative formats for integration with internal systems.

Future: Enterprise clients will have access to a dedicated client portal where all reports, scores, and trends are visible in a single dashboard view.

Want to see what a Signal Retail report looks like?

Request a Sample Report